- Promote effective counselling services that are consistent with obligations under the Treaty of Waitangi
- Assist clients to obtain services adequate to their needs
- Develop common policies on counselling issues and transmit comment on these issues to the public, to the government, and to other appropriate authorities
- Ensure the establishment, maintenance and enhancement of professional standards
- Promote satisfactory conditions of employment for counsellors
- Protect the interests and public standing of counselling personnel
- Provide a forum for members to discuss matters of common concern
- Promote quality training, supervision and professional development
- Publish such journals, monographs and other publications as the National Executive shall from time to time decide
- Affiliate with national and international organisations of counselling
- Express, through its activities and resource allocations, a strong commitment to reduce the social disadvantages resulting from differences of race, gender, age, class, religion, sexual orientation, and any contravention of human rights.